Pujiang Grows into the World Center of Crystal Production & Sales
浦江素有“文化之邦” “书画之乡” “诗词之乡”的美称。文化底蕴深厚。拥有“万年上山、千年郑义门、百年书画兴盛地”，“万年上山”——距今约9000——11000年，是中国长江下游及东南沿海地区迄今发现的年代最早的新石器时代遗址。是世界稻作农业最早的起源地之一。“千年郑义门”———位于郑宅镇的“江南第一家”，居住于是此的郑氏家族以孝义治家名冠天下，历宋、元、明三朝，十五世同居共食达360余年，明太祖朱元璋亲赐“江南第一家”。“百年书画兴盛地”——浦江书画之风盛行，书画名家辈出，宋元明清，见诸文字记记载的确书画人物就有250多人，近现代享誉画坛的有张书旂、吴茀之、张振铎、张岳健、方增先、吴山明等。
Pujiang has long been known as the State of Culture, the Home of Painting and Calligraphy and the Home of Chinese Poetry, and therefore enjoys profound cultural foundation. It enjoys the reputation of 10,000-Year Shangshan Site, 1,000-Year Zhengyi Door, and Century Prosperous Land of Painting and Calligraphy, among which the Shangshan Site with a history of about 9,000-11,000 years, is the earliest Neolithic site ever found to date in the lower reach of Yangtze River and the southeastern coastal area. Pujiang is one of the earliest origins of the world's rice farming. The 1,000-Year Zhengyi Gate located at the First Family in the South China at Zhengzhai Town, the Zheng family living here was well-known for its household management by filial obedience and amenity. The fifteen generations of Zheng Family lived and ate together for up more than 360 years, going through the Song, Yuan and Ming dynasties, and was awarded with the honor of the First Family in South China by Zhu Yuanzhang (the founder and first emperor of the Ming Dynasty). Pujiang, the Century Prosperous Land of Painting and Calligraphy - prevails painting and calligraphy, and has produced many famous calligraphers and painters generation after generation. More than 250 calligraphers and painters in the Song, Yuan, Ming and Qing dynasties are recorded in the official unwritten books. Zhang Shuqi, Wu Fuzhi, Zhang Zhenduo, Zhang Yuejian, Fang Zengxian, and Wu Shanming are among the renowned modern and contemporary painters.
The folk arts in Pujiang are rich and colorful. The Pujiang Luantan, Pujiang Bench Dragon, Pujiang Paper-Cut, Pujiang Idolatrous Procession, Pujiang Straw Collage, Zhengyi Door Building Technique are included in the national intangible cultural heritage protection items list, so that Pujiang becomes one of the counties with the most intangible cultural heritage items in the country. The Pujiang paper-cut was included in the world-class intangible cultural heritage protection list in August 2010. Pujiang, the magical land provides fertile soil of art for transformation and upgrading of crystal industry.
To further implement the Four-Pronged Comprehensive Strategy put forward by CPC General Secretary Xi Jinping and the provincial overall strategy of "Eight Eight Strategy", "Two Riches" and "Two Beautiful", and in line with the provincial government’s requirements of "promoting reform, facilitating transformation, controlling environment, and benefiting people's livelihood", and for implementing the important instructions of the Provincial CPC Secretary Xia Baolong on the crystal industry development of Pujiang, and practical promotion of the quality and efficiency improvement of crystal industry, Pujiang will develop into the City of Crystal Glass in China, strive for the National and World Center of Crystal Production & Marketing, and boost the construction of Pujiang as pilot county in adaptation to the Four-Pronged Comprehensive Strategy layout and play exemplary role for the province's transformation and upgrading of traditional industrial clusters .
The crystal industry of Pujiang started in the mid-1980s, and had the typical development and growth of Zhejiang massive economy. After thirty years of rapid development, the crystal industry in Pujiang has secured the industry position of the largest sales volume and the most diversified types on the national market of similar product, and has initially possessed the industrial base for further seizing the commanding heights of future competition in the crystal industry.
Obvious Advantages of Cluster Growth. From the beginning of this century, Pujiang County has become one of the country's largest processing and distribution center for crystal. In 2003, Pujiang County was awarded the honorary title of China City of Crystal Glass in China by the China National Light Industry Council and the China National Association for Glass Industry. Upon the industry regulation with water control as breakthrough point in 2013, the county has owned 1,243 crystal enterprises recorded in the business registration list, significantly fewer than 22,000 before the industry regulation. In 2015, the crystal glass industry in the county realized total industrial output value of RMB7.15 billion Yuan, accounting for 11.9% of the county’s total industrial output value. 24 enterprises above designated sizes had output value of RMB20 million Yuan, so that the output of the enterprises above designated sizes accounted for 36% of the industry-wide total output. Currently, the industry employs 30,571 workers. By the end of 2015, the industry had applied a total of 15 invention patents, 135 utility model patents and 859 design patents.
Market share steadily increases. Generally, the domestic market share of Pujiang crystal glass products is higher than 70%; Among them, the national market shares of crystal lighting pendants, the crystal handicrafts and diamond or rhinestone are respectively 70%, 80%, and 80%. In 2015, the export delivery value of crystal products in the county was RMB2.4 billion Yuan, accounting for 32.9% of industry sales output value, and in size of 6.3 times that of 2004. The products are mainly exported to other countries and regions including the U.S., Britain, Germany, Canada, Singapore, Malaysia, Japan, South Korea, and India. A large number of domestic and foreign well-known enterprises are attracted to cooperate with Pujiang, including Asfaw, PRADA, and LV.
Product system takes shape. In the development and growth process of crystal glass industry, Pujiang increases efforts in product development, and has formed seven major series of products including lighting pendant series (octagonal bead, lamp ball, long strip, 3-point lighting and hanging piece, etc.), lamp series (chandelier, ceiling light, wall lamp, table lamp, and floor lamps), crafts series (animal, flower and fruit, portraits and various models, etc.), jewelry series (jewelry, clothing, necklace, bracelet, etc.), daily necessities series (stationery, cutlery, ashtray, vase, watch, etc.), construction and decoration materials series (Roman column, square tiles, chip, door curtain and window curtains, etc.), diamond jewelry series (diamond products used for decorating fashion, shoes, hats, belts, bags and cases and other items). A number of competitive enterprises including Singbee Crystal, Dongzhou Crystal and A WAY MC Chaton have broken through the technical barriers and market barriers through restructuring and development, and entered the new markets of high-end products, luxury supporting and artificial gemstones.
Brand building has achieved results. A number of leader enterprises including A WAY MC Chaton, Tianlong, Art Ornaments and Aodeli Craft Crystal have played leading and model roles in the industry. By the end of 2015, the county's crystal industry has registered 563 trademarks, including 1 provincial famous brand, 1 provincial famous brand product, 1 municipal well-known trademark, and 1 national industry famous brand, special, high-quality products (Yili Shibigao flower vase). At the 4th Chinese Glass Art Masters Exhibition Contest hosted by the China National Association for Glass Industry in 2015, six works received the gold medal, and eight works won silver. In the same year, Wang Yuancheng and Qiu Peiyu won the title of the Second Chinese Glass Artist; and 4 people including Zhang Fumin, and Zhang Bijun were named as the 1st Zhejiang Province Crystal Glass Arts & Crafts Masters, and 12 other people were finalists of the 1st Zhejiang Province Crystal Glass Arts & Crafts Masters.
The industrial layout is increasingly optimized. In 2013, Pujiang county government proposed the development ideas of "park gathering, central pollution control, industrial upgrading". The Pujiang Crystal Industrial Park Development Co., Ltd. invested RMB1.93 billion Yuan in planning newly construction of four crystal industry cluster parks respectively on the central part, east, south and west, covering an area of 794.9 mu and gross floor area of 790,000 square meters in accordance with the one zone & multi-point principle. In 2014, four crystal industry gathering parks have started construction successfully, and completed substantially in October 2015. To March 2016, all companies of the county have entered the gathering park for production except that the 68 approved and registered crystal enterprises resided in the development area.
Production-sales linkage mechanism. In April 2013, the China Pujiang Crystal City with investment of RMB286 million Yuan was completed and officially put into operation. The City integrates functions of product sales, display, and market information transmission, and currently has been settled with 695 crystal business operators and 767 stalls. Meanwhile, the Pujiang China Crystal & Glass Industry Fair has shown its famous exhibition effect; the roles of Pujiang crystal glass products Yiwu exhibition platform are further displayed; the online exhibition platform for crystal glass products grows rapidly. The production-sales linkage mechanism featuring "one city three platforms" initially takes shape.
Currently, Pujiang has formed strong crystal industry system capacity, industry dynamic capacity and public service capacity, laying rather solid foundation for moving to the world crystal production & sales center.
Industrial system capacity. The industrial scale of Pujiang is national leading. In 2015, the industry output value of crystal in Pujiang reached more than 7 billion Yuan, and 4 major categories including daily necessities, jewelry, crafts, and decoration, 7 series and 11 specific industries have been formed, of which the total quantity takes up the national market share of about 70%.
The industrial structure is segmented and optimized. The Pujiang Crystal has been completed with shifting towards 4 major categories and 7 series of single products in term of the segmented industry, but also formed relatively complete industrial chain, and extends forward from the crystal processing to crystal machinery manufacturing, artificial gem manufacturing, and backward to solid waste disposal. In term of the value chain, the series connection of R&D, design, manufacturing and marketing has taken shape.
Industry dynamic capacity. The enterprise echelons are full of vitality. Through efforts, the crystal industry in Pujiang has nearly 1,300 companies, and 657 registered trademarks; has nurtured 4 provincial famous brand and 4 provincial famous brand products, 1 national industry famous brand, special, high-quality product; cultivated 1 national high-tech enterprises, 5 provincial technological SMEs, and 2 technology research centers, and emerged a number of backbone growth-type enterprises with intensive technical innovation, quality manufacturing, and market expansion e.g. Tianji Rhinestones and Dongzhou Crystal. A large number of well-known domestic and foreign enterprises are attracted to cooperate with Pujiang.
The talent team is increasingly enriched. Upon 30 years of rapid development, Pujiang has fostered tens of thousands of well-trained crystal design, processing, manufacturing, management and sales persons. These professionals constitute the most precious core for crystal development in Pujiang, inter-connect into the network of Pujiang crystal and Pujiang artificial crystal in the country and even the world, and support the spatial diffusion and regional division of labor for the Pujiang crystal industry. More importantly, Pujiang has produced a number of provincial, municipal and even national crystal glass arts and crafts masters, who lead the crystal industry from marching towards high-end.
Public service capacity. The public policy provides clear guidance. Especially since 2013, Pujiang has set up the industry cluster development and public platform consisting of one city (Pujiang China Crystal City), one park (crystal cluster park), and one town (the town of crystal), and totally banned unlicensed crystal processing households in accordance with the requirements of "punishing the pollution behaviors with the most stringent combat means within the province", resolutely eliminates the backward production capacity featuring "low, small and scattered", and introduces the "transformation from individuals to enterprise" plan for crystal processing industry in Pujiang County, the " Catalog for Eliminative Categories of Crystal Industrial Process Equipment in Pujiang County and the Access Conditions of Pujiang Crystal Cluster Area and other measures to regulate the trade order, and forced the restructuring and upgrading of industry and enterprise. Moreover, the China crystal glass industry fairs hosted for seven times by the government also play important role for sustained increase of the industry influence.
The association services provide strong support. In 2006, the Zhejiang Crystal Crafts Association (ZCCA) was founded in Pujiang; in 2008, the Technological Crystal Technical Sub-Committee under National Technical Committee on Domestic Glass of Standardization Administration of China was founded in Pujiang; in 2010, Zhejiang Crystal Crafts Association Rhinestone Specialized Sub-Association was founded. The association has played increasingly evident roles in serving enterprises, assisting the government in perfection of the industrial management, regulation of the industry fair competition order, and promotion of industrial restructuring and upgrading, and expanding the influence of Pujiang crystal. In 2009, upon approval by the Standardization Administration of the People's Republic of China (SAC), the Craft Crystal Decoration Standard developed led by the association became the national standard. The Provincial Alliance Standard of the Crystal Processing Machinery developed led by the Association won the first batch of projects approved for the provincial industrial and service standardization, and strive to become the industry standard specification.
Pujiang will strive to become the world's crystal production and sales center, implying both opportunities and challenges. The advantages must be further displayed to reverse the competitive situation of between a rock and a hard place, and bravely scale the world industry heights of crystal.
From global perspective, the crystal glass industry is a continuously updating sunrise industry integrating both traditional and modern, and technology and culture in one. Pujiang can accelerate its development by full leveraging the crystal industry development trend, the domestic market size and its own industrial base.
Consumption features large-scale and steady growth. As an industry closely associated with life and art or an industry guided by the quality life, the crystal glass is in highly positive correlation with economic development. Currently, the annual global consumption demand for crystal glass products has attained more than $ 20 billion, and maintained sustained growth. With China's rising level of economic incomes, the demand for high quality crystal items, crystal ornaments, and crystal products will keep increasing.
Application fields continue to expand. Since the inception of the new century, the industry integration and crystal innovation continues to accelerate. Currently, the crystal glasses have been expanding from household glass products, handicrafts, jewelry and other fields to artificial gemstones, electronic equipment and medical equipment.
Quality of crystal glass continuously improves. Firstly, the lead-free crystal glass increasingly becomes the mainstream; secondly, the cultural creation improves continuously, and the cultural and artistic values of traditional crafts are more prominent; thirdly, the new technologies are emerging.
Transnational transfer of crystal industry is continuously fermenting. The developed countries and the leading enterprises continue to increase the global value chain management. For the global allocation of resources, more and more manufacturing and even the design links are transferred to developing countries, including China, and those countries and regions with healthy industrial bases, and enterprises with powerful production capacity and quality management ability are the earliest ones to be included in relevant system.